Ontraport vs. Infusionsoft
I’ve used both Ontraport and Infusionsoft. Both are ugly pieces of software on the backend — and tremendously functional (it’s what happens when you hire the best programmers and the worst designers). But enough of my beef about the poor UI’s…
Here’s the difference: Ontraport is ugly, but it is straightforward to use and where it is complex, it is because of the tremendous functionality. Infusionsoft is ugly, but it is needlessly complex and unnecessarily complicated.
Case in point: adding custom fields. With OfficeAutopilot, you click to the admin area and click to add custom fields. Everything is done in this screen. With Infusionsoft (at least when I last used it), it took a training manual to figure out how to navigate the levels-deep structure of the fields to add a new one.
With the fields thing, Ontraport’s simplicity in the matter comes at a cost… once you put a field into a certain section, you can’t later on recategorize the field into a new section without deleting and recreating the field.
A lot of the differences are of this vein. Ontraport lacks some of the deeper complexities, but the trade-off makes for a more straightforward user experience. (That isn’t to say that Ontraport isn’t needlessly complex in areas — but their complexity is more due to a bad interface design that you eventually get used to.)
Both systems will help you automate your backend follow-up and will be more than worth your money (if you’re already making money).
As you can tell, I recommend Ontraport (see my full review).
By the way, there’s rumors that Ontraport is soon coming out with a brand new interface. I first heard these rumors over a year ago, but instead of a redesign they added more features — such as WordPress integration. I think they suffer from “rockstar programmer syndrome”. This is what I call it when you have a rockstar programmer that everyone admires so much for their programming skills, but doesn’t want to call them out on their lack of project management skills. It’s like having a rockstar carpenter build a house from scratch with his own blueprint. Sure, they know how to build things great — but shouldn’t architects and designers be consulted??
Well, the tradeoff is that we’re comparing Ontraport with Infusionsoft and not Ontraport with Marketo — which would cost you a few thousand a month instead of a few hundred. Ontraport’s amateur interface hides exceptional functionality that would cost you a TON more if they had put more money into wrapping it in a bow.